Don't be late
Try and get to the meeting on time, if you're going to be late, let everyone know.
This site will take you through the three key steps for scheduling success
Pick the people you want to attend the meeting, don't forget to include a meeting room if you need one.
Make sure your invitees are available, don't assume they are free. If an invitee is busy or already booked, don't overbook, pick another time.
For an effective meeting, let everyone know what it's about so they can prepare adequately.
Here are some other things you may want to consider...
Try and get to the meeting on time, if you're going to be late, let everyone know.
Add dial in details for your chosen conference system (Skype for Business, Go To Meeting, Lync etc).
Make sure you've added a room to the booking so all attendees know where to go
If you are booking a meeting across timezones, make sure it's within working hours for all parties. 2:00am meetings are not cool.